Hazel Technologies Announces Partnership With PureFresh Sales

Hazel Technologies Announces Partnership With PureFresh Sales

Hazel Technologies partners with grower and marketer of premium California fresh fruit, PureFresh Sales.

CHICAGO, IL - Hazel Technologies is continuing to revolutionize the fresh produce landscape with its latest partnership, this time with PureFresh Sales. The new partnership allows Hazel Technologies to expand into and encompass more fresh fruit and vegetable categories with its USDA-funded technology.

Bill Purewal, President, PureFresh Sales
Bill Purewal, President, PureFresh Sales

“Since implementing Hazel Tech in our programs, we have seen a 55 percent reduction in quality claims,” said Bill Purewal, President, PureFresh Sales. “These savings not only create value for our business but also create value for the environment, reducing food waste, and ultimately making our supply chain more sustainable long-term.”

PureFresh Sales is a grower and marketer of premium California fresh fruit since 1970. Since it started its use of Hazel Tech for select fresh fruit programs, PureFresh has observed increased sales as a result of significantly lower quality claims.

Hazel Technologies is continuing to revolutionize the fresh produce landscape with its latest partnership, teaming up with PureFresh Sales to expand its USDA-funded technology to more fresh produce categories
Hazel Technologies is continuing to revolutionize the fresh produce landscape with its latest partnership, teaming up with PureFresh Sales to expand its USDA-funded technology to more fresh produce categories

According to a press release, the USDA states that California leads the United States in peach, plum, nectarine, and apricot production. In testing with researchers at the University of California, Davis, Hazel Tech helped retain favorable traits of stonefruit such as color and firmness for longer periods than control samples of fruit.

Aidan Mouat, Chief Executive Officer, Hazel Technologies
Aidan Mouat, Chief Executive Officer, Hazel Technologies

“Since over 40 percent of land on Earth is used for some form of agriculture, it is our industry’s responsibility to innovate and make the fresh produce supply chain as environmentally friendly as possible by reducing waste,” said Aidan Mouat, CEO, Hazel Technologies. “Our partnership with Bill and his veteran team at PureFresh shows that we can quantify and improve sales for growers, packers, and retailers and benefit our environment at the same time.”

Hazel Technologies has grown to empower over 150 growers, packers, and retailers of fresh produce to increase sales, protect quality, and reduce food waste through the use of USDA-funded and academically researched technologies since its founding in 2015.

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Writer at AndNowUKnow since June, 2019

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